How To Make Your Online Advertising Pay Off
JULY 26 | 10:00 am to 10:30 am | Oyster Point Room

Most people waste most of their online advertising money. Don’t be that clueless chump! Publisher, journalist and former international exec in advertising and PR Lewis Perdue will show you the: 10 ways to get your money’s worth by defining the 2 best things online ads can do, the 3 biggest mistakes that offend viewers, and the 5 specific features that grab, hold and motivate the people you want to do business with.

Lewis Perdue is Editor and Publisher of Wine Industry Insight whose daily News Fetch executive email briefing enjoys the largest double-opt-in subscribership (25,000+) in the North American wine industry. Wine Business Monthly, which he founded in 1991, remains the American wine industry’s largest circulation print publication.

In the 1980s he broke new ground when he founded Wines West, a Los Angeles-based wine importer which was the first to distribute many of the high-end Italian brands which now fetch hundreds of dollars per bottle on elite restaurant wine lists. Lew is the author of 22 published books including several thriller bestsellers and two bestselling non-fiction books about wine: The French Paradox and Beyond (wine and health) and The Wrath of Grapes, an industry overview that included an accurate prediction of the California glut of 2001.

Lew has founded five companies and been involved as a consultant at the start-up stages of a number of successful companies including Kalpana (acquired by Cisco) and Lynx Software Technologies (lynx.com).

Perdue has served as a top aide to a U.S. Senator and a state governor, run political races for Congress, worked as a Washington correspondent (Ottaway/Dow-Jones, States News Service), a columnist for Gannett, The Wall Street Journal Online, CBS Marketwatch and TheStreet.Com.

He also founded a top Silicon Valley marketing, communications and technology consulting firm (Renaissance Communications), and has served on the faculties at UCLA and Cornell University and formerly taught in the Sonoma State University wine MBA program. Perdue studied math, physics communications and biology in college. He earned an A.S in math and science (valedictorian) from Corning Community College in 1970 and his B.S. with distinction from Cornell University in 1972.

Lewis has served as Managing Director of MSL Group (http://www.mslgroup.com/) which is currently the fifth largest in the world (Top 10 Global PR Agency Ranking 2016) and been an exec with J Walter Thompson.

"Make your Online Ads Pay Off!" This is a must attend session if you are spending any money online. Get your Conference Ticket Now (Includes entry into all sessions for both days).

About International Bulk Wine and Spirits Show

The International Bulk Wine and Spirits Show (IBWSS) is an annual trade show and conference, open to trade professionals only, which takes place in San Francisco, CA. IBWSS will give wineries, importers, supermarkets, retailers, restaurants, distilleries and other buyers a premiere international platform to source bulk wine and spirits and meet private label suppliers.

Where and When
July 26-27, 2017 / South San Francisco Conference Center.

Conference
Learn from some of the most influential professionals in the beverage industry at the IBWSS educational conference. These presentations from industry leaders on today's principal ideas on marketing, sales and distribution will challenge and inspire you to grow your private label, bulk wine and bulk spirits business. The conference will have 16 speakers delivering 16 TED-Style talks over 2 days where speakers will give you an insight into what strategies and standards the industry's top thinkers are using to shape the marketplace around you. Confirmed speakers include Tim Hanni MW, a specialist in wine analysis and tasting, Dr Damien Wilson of Sonoma State University Wine Institute Unit, Deborah Parker Wong, a Wine Industry Journalist, Educator, Judge and Consultant and Brandy Rand of IWSR.

Who Should Attend?
Whether you are a grower, winery, distillery, importer, distributor, retailer or a negociant that’s just starting out, or work in bulk, private label or contract bottling at an established beverage company, or simply wish to expand your skill set and gain new perspective in bulk and private label business, IBWSS Conference is a must attend event.

Your Conference Ticket Gives You Access To All Sessions On July 26-27. Here are some of the sessions you will be attending.

WHEN
From: Wednesday, July 26, 2017 at 09:00am
To: Thursday, July 27, 2017 at 4:00pm

WHERE
South San Francisco Conference Center
255 South Airport Boulevard South San Francisco, CA 94080