Winery Email Marketing

Winery Email Marketing – 9 Tips To Keeping Your Winery Newsletter Fresh

Do you feel as though you are always writing the same thing in your monthly Newsletters? BTN Examines the “Must Have” Components in your Winery’s Email Marketing Campaign.

BTN Examines the “Must Have” Components in your Winery’s Email Marketing Campaign

It’s no secret that every email account has countless emails that go unopened and end up progressing further and further down the cue until they finally disappear amongst the ocean of other messages that were left unattended to. That doesn’t mean that your newsletter has to be one of them. Here are 9 tips to get your winery email marketing campaign right:

Winery Newsletter1. Make First Appearances Count – Use a proper Name and a well thought out summary in your Email’s Subject Line and Preview Text.

It’s no secret that every email account has countless emails that go unopened and end up progressing further and further down the cue until they finally disappear amongst the ocean of other messages that were left unattended to. That doesn’t mean that your newsletter has to be one of them.

Above all, make sure your readers know that the email is from you! Properly fill out the NAME section that your email service provides and that the name you use is easily recognizable. Sending emails without a proper name associated with it will confuse your subscribers and hold them back from opening up your newsletter.

Don’t leave the Subject until the last minute. Well thought out subject lines are much more likely to be opened than those you leave until the very end. Make sure that your subject line is an attention-grabber. If you know that you have a significant number of Gmail users on your mailing list you can take advantage of the fact that your first few lines of text in the email will be shown after the email’s subject prompt in their inbox. Use clever combinations of subject and intro text to make the most of this feature. Together they should be captivating enough to lure your reader into opening your email.

Read Full Article On Winery Email Marketing on BeverageTradeNetwork.com.

Wine Distributors Pre-Check List

Photo for: Are You Really Ready To Pitch A Distributor: Here's the Checklist

Are You Really Ready To Pitch A Wine Distributor: Here’s the Checklist

19/03/2014 |This checklist covers the most important factors that a winery, brewery, distillery or any brand owner needs to look at before approaching a distributor.

Unfortunately, far too often distributors find themselves explaining the ins and outs of the trade to a confused producer, providing him/her a list of things that need to be seen to before their brands will be considered ready for distribution – both frustrating and a waste of precious time. With several producers approaching good distributors each week, the opportunity to stand out from the crowd is slim, so smart producers need to make sure they tick all the necessary boxes before picking up the phone and making an appointment.

Access article on wine distribution pre-checklist here.

 

Viqua Wine Spritzer

ViQua: Premium Spritzer Looking For Distributors and Importers Globally

viQua = vino + aqua

Introducing viQua ñ a premium spritzer made with the perfect fusion of wine and water. The result? A wine spritzer with a uniquely crisp taste that will tickle your senses and redefine the way you drink wine.

Harmony in Perfection

Nestled amidst the lush and enchanting landscape of the village of Schozach lie the extraordinary birthplace of viQua. The winery Graf von Bentzel-Sturmfeder is located between the bakehouse and the village square, topped by a small clock tower, a so-called ridge turret, above the wine press.

In another part of the world, amongst the scenic wonder of the Catalan Pyrenees, you will find a place where subterranean rock formations, valuable minerals and trace elements all combine perfectly to create a spring water so pure and refreshing that makes it the perfect complement for viQua’s wine. See Full Presentation on viQua brand on BTN.

Nuvino Wine

Nuvino: Official Brand Launch At WSWA April 8, 2014.

Distributors: Register Your Interest Here.

Nuvino is a radical departure in wine making. The first premium single-serve pouch wine, Nuvino goes anywhere, anytime. The lightweight, unbreakable pouch requires no corkscrew to open and is ideal for use anywhere bulky, heavy glass containers are undesirable.

Nuvino Wines

Distributors: Here Is Why You Need To Add ‘Nuvino’ In Your Portfolio.

  • National Marketing Program: Nuvino is launching via a comprehensive branding, marketing, PR and social media campaign.
  • Strong Retail Track Record: Backed By A Company That Has Inlets With 100,000 Convenience Stores & Top National Retailers In All 50 States & Canada.
  • Chain Calls and Market Work: Dedicated Sales Manager In Your area helping you grow the brand
  • POS and Rack Support
  • Sample Support

 See Full presentation on nuvino wines

 

Exporting A Wine, Beer or Spirits Brand To Australia?

In this article we write what makes the Australian market unique and how to prepare a new brand for a successful launch.

winery and bottling plant that is owned by Pinnacle Liquor GroupUnderstanding what Retailers look for when sourcing new brands is crucial to a successful sales pitch. Every market is different and fundamental knowledge of how decison-maker’s think will make the task of getting your product on the shelves of retailers around the world that much easier.

Pitching to Australia’s largest retailer group is no exception.

Even as the General Manager of Pinnacle Liquor Group, the internal exclusive brand business for Woolworths Liquor Group, Guy Brent must prepare his sales pitch for each new brand just like any other external supplier would.

We asked Guy about what makes the Australian market unique and how to prepare a new brand for a successful launch.

BTN Interviews Guy Brent from Pinnacle Liquor, the internal exclusive brand business of Woolworths Liquor Group, on the expectations of large Australian retailers when sourcing new brands.

BTN: If your sales team had 2 minutes to get the attention of the store buyer, what do you want them to talk about in those 2 minutes. Give us your power pitch for a new brand with an example on

GUY: There are 5 main points to cover in your elevator pitch:

• What’s the customer proposition behind the brand – what customer need does it fulfil?
• What’s the story behind the brand and is it authentic?
• What are the 1 or 2 selling lines that the sales team in store can use to sell the product to the customer?
• What’s the sales forecast and how much margin will it earn?
• How successful has it been in other markets and why?

BTN: What kind of SKU motivates a larger retailer or a national chain like Dan Murphy. For example 95 points from Robert parker for a $20 Malbec – is that good to get their attention?

Read complete article on How to Pitch Australia’s Biggest Wine Retailer

Wine Importers in UK

BeverageTradeNetwork.com recently published a list of some of the leading wine importers in UK and also an article on UK drinks market.

UK wine importers

UK wine importers

 

BTN Writes about UK Drinks Market: John has over 24 years experience working with premium Beer, Wine and Spirit Brands like Stolichnaya, Smirnoff, Bells, Gordon’s, Johnnie Walker, Guinness, John Smiths, Tetley, Fosters and Castlemaine.

1. What are the normal margins for small spirit brands that importers keep?

• About 20% after storage and transport costs. (Direct delivery to an outlet, they would make more as no intermediaries)
• Margins are however specific to the Channel the goods will be sold in and whether they are delivered direct or through a wholesaler or retailer.
• On volume lines and Importer might only make
• A brand needs to choose an Recommended Retail Selling Price (RSP) in Multiple Retail and work back from there. Access The Article Here >>

 

Best practices that Spirits, Beverage, Beer and Wine Distributors use to grow profits

Photo for: Best practices that Spirits, Beverage, Beer and Wine Distributors use to grow profits

Best practices that Spirits, Beverage, Beer and Wine Distributors use to grow profits

14/01/2014 |Here are some of the best practices that Wine, Spirits, Beverage and Beer Distributors use to grow profits:

 

US State Franchise Laws in Wine, Beer and Spirits Business

Photo for: US State Franchise Laws in Wine, Beer and Spirits Business

US State Franchise Laws in Wine, Beer and Spirits Business

17/01/2014 |The In’s & Outs for Craft Brewers, Distilleries, Wineries on US Distribution system. These are just some of the criteria that brand owners need to know about getting their brands to market [...] continue reading