NEW YORK, Dec. 4, 2014 /PRNewswire/ -- Samuel Adams Brewing the American Dream, a micro-lending and coaching program for small business owners working in food, beverage, hospitality and craft brewing, announced it will host its Pitch Room Competition finals in New York City on Thursday, December 4th. A national competition that helps small business owners perfect the art of the sales pitch, the Pitch Room finals are the culmination of four regional events and a virtual Wild Card competition held throughout 2014.

Starting at 6:00 p.m. ET at the Centre for Social Innovation (601 W 26th Street, Suite 325), nine food and beverage small business owners from Boston, Chicago, Cleveland, Denver, Pennsylvania, Indiana and New York will present their best two-minute sales pitch to a panel of expert judges. After providing constructive and impactful feedback for each of the entrepreneurs, the judges will select the best pitch based on the quality of the presentation, creativity, passion, and product viability. The ultimate winner will then be awarded a $10,000 business grant and extended mentoring from Samuel Adams.

The expert panel of judges that will join Samuel Adams founder and brewer, Jim Koch, for the NYC Pitch Room finals include:

David Burke, American chef and restaurateur
Michael Conese, Vice President of Business Process, Fairway Market
Alice Elliot, CEO and Founder, The Elliot Group
Tony Giardina, Director of Distribution, Food/Beverage National Accounts, Delaware North Companies
Ray Hennessey, Editorial Director, Entrepreneur.com 

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